EPA Ad Campaign

Did you know there will be more plastic than fish in the ocean by 2050 if we don’t change our habits right now? As a matter of fact, every day around 8 million pieces of plastic makes its way into our oceans. The goal of this ad campaign was to create a concept that relied heavily on photography and typography to create a visual that alerts the viewer of the potential hazards of plastic in our environment. 

Outdoor and public advertisement spaces are essential for raising awareness about a certain cause or crisis. Here you’ll see two of my magazine advertisements doubling as outdoor ads where they’ll reach countless audiences every day as people walk by, hopefully posing questions in their heads so they research and understand the effects of plastics in our oceans.