NBCUniversal
Media Group

To promote a greater understanding of the Media Group organization that falls under NBCU, we’ve set out to create a cohesive design system representing our portfolio of tv and streaming businesses – starting with the logo.

While most use cases for our Media Group branding will be internal, (for example with leadership emails, employee town halls and internal events), there may be select external applications for it when we want to represent our work across the Media Group portfolio to external stakeholders, like Upfronts and other tech conferences.

Our intent with this branding was to create a flexible and foundational design that conveys the power of the portfolio that is Media Group, while maintaining the unique character and design marks of our individual businesses.

Lead and designed by Thomas Miranda