As a Graphic Designer at Optimum, I supported a defining milestone for the company as it officially transitioned from Altice USA (ATUS) to Optimum CommunAsications, Inc., and prepared to begin trading under the new NYSE ticker symbol, OPTU. I led design and branding for the full event experience at the New York Stock Exchange, creating visuals for the media cubes, bell podium, façade banner, credentials, and environmental signage. I also designed custom branded elements for employee engagement, including stickers and chocolate bar wrappers.
 

To amplify the moment internally, I developed a comprehensive employee toolkit with ready-made social graphics encouraging teams to show their Optimum pride and share the OPTU change. In partnership with HR, I helped transform our internal platform, ONE, into a fully branded event hub to build excitement leading up to OneOptimum Day. This work supported a pivotal chapter in the company’s transformation toward a unified, customer-first identity that reflects its momentum and future vision.

Designed by Thomas Miranda
Photography & Videography by Connor Ray, David Sepa, and NYSE