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I led the creative direction and design for the Optimum VP+ Leadership Summit, held December 3–5, 2024, at Foxwoods Resort & Casino in Mashantucket, CT. Centered on the theme “Accelerate at Optimum”, the event focused on business transformation and preparing leadership for the company’s next phase of growth.

As the visual lead, I conceptualized and designed print collateral and branding materials that reflected dynamic growth and transformation, including an engaging employee workbook, pull-up banners, name badges, and elevator wraps. I also designed branded water bottles and event swag, creating a cohesive and immersive brand experience throughout the summit.

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