Accelerate at Optimum

I had the opportunity to collaborate on the creative direction and design for the Optimum VP+ Leadership Summit, a premier event held at Foxwoods Resort & Casino in Mashantucket, CT, from December 3–5, 2024. With the theme "Accelerate at Optimum", the summit was centered around Optimum's ongoing business transformation and preparing its leadership team for the next chapter of the company's growth. As the event’s visual lead, I conceptualized and designed various print collateral and branding materials to complement the summit's theme of dynamic growth and transformation.

 

I created an employee workbook that featured engaging layouts and content, ensuring participants could easily navigate through the event's key topics and activities. To enhance the event’s atmosphere, I designed pull-up banners that captured the essence of the summit’s theme, creating a visually striking and cohesive environment throughout the venue. The name badges were designed to provide clear identification for attendees while maintaining a polished and professional look that complemented the event’s branding.

Additionally, I designed elevator wraps that transformed the elevators into branded spaces, ensuring that attendees were immersed in the Optimum experience from the moment they arrived. I also created branded water bottles and other event swag that not only helped keep attendees refreshed but also reinforced the summit's visual identity, keeping the theme front and center throughout the event.