American Beauty is a Long Island restaurant with three locations. Stemming from the logo which was the only form of branding that this restaurant had, I developed various brand styles that revolved around their current aesthetic and gave it a more refined and unique look.

 

The interiors of these restaurants are fun, playful, and mimic the early 1940 and 50s era of when pin-ups started to become popular. With the integration of their original font (seen in the logo) and other graphic elements, I took transformed this restaurant's brand identity into what it is now. Take a look below at the branding I developed as well as the other collateral seen throughout the restaurant and social media.