American Beauty

American Beauty, a restaurant chain on Long Island boasting three locations, initially relied solely on its logo for branding. Recognizing the potential for enhancement, I embarked on a journey to cultivate various brand styles that harmonized with its existing aesthetic, elevating it to a refined and distinctive level.

Drawing inspiration from the playful and nostalgic ambiance of the early 1940s and 50s, reminiscent of the rise of pin-up culture, the interiors of these establishments exude a vibrant charm. By incorporating the original font featured in the logo along with other graphic elements, I orchestrated a transformation of the restaurant's brand identity. Below, you'll find a glimpse of the branding I crafted, along with the complementary collateral adorning the restaurant and its social media platforms.

Lead and designed by Thomas Miranda (Union Square Advertising)