Asics Sneaker Campaign

Asics is a reputable sneaker manufacturer known for crafting affordable and exceptionally comfortable athletic footwear. Drawing from a previously successful campaign and my own experiences as a runner, I devised this concept inspired by the remarkable comfort of Asics shoes. Thus, the tagline, 'so comfortable you’ll forget they’re even on,' encapsulates the essence of this campaign. The aim is to illustrate to the audience that Asics footwear is not only lightweight but also so comfortable that wearing them becomes second nature. Take a moment to explore my creative interpretation below.

Lead and designed by Thomas Miranda
*College project