BrewBox is a self-designed cold brew coffee starter kit and subscription service concept, developed during my senior thesis at Farmingdale State College over the span of a year.

As part of the program, students bring their ideas to life through a multidisciplinary approach, blending branding, packaging, product design, and web into one cohesive presentation. The project culminates at the end-of-semester expo trade show, where each student showcases a fully realized commercial-grade concept.

With BrewBox, I wanted to craft more than just a brand. I aimed to create an experience. From the clean, minimalist packaging to the engaging unboxing and digital touchpoints, every design decision was made to reflect the simplicity and ritual of making cold brew at home.

This project became a cornerstone of my portfolio, highlighting my ability to conceptualize, design, and execute a complete brand identity from the ground up. Take a look below at the process and final designs!