BrewBox
BrewBox is a self-designed cold brew coffee starter kit and subscription service idea, conceptualized during my senior thesis at Farmingdale State College over the span of a year.
As part of the senior project, students typically showcase their commercial-grade projects at the end-of-semester expo trade show. These presentations incorporate various design elements, including graphic, web, product, and motion design. The ultimate aim for many students is to culminate their final semester with a polished professional portfolio and to embark on successful careers in their chosen field.
Take a look below at my work!
Lead and designed by Thomas Miranda (Farmingdale State College)
Marketing/Advertising Materials
Similar to any startup, BrewBox utilizes various marketing platforms to promote its business. The idea is to employ print materials, web design, trade shows, and other forms of collateral to reach our audience. Additionally, we heavily focus our marketing efforts on Facebook and Instagram, leveraging these prominent social media platforms to maximize our visibility.
The App
The BrewBox app boasts a user-friendly interface that seamlessly aligns with the brand's aesthetic. Designed for both new and returning customers, it offers all essential functions in an efficiently organized manner. Experience it firsthand through the provided link above or below!
Our Audience
While coffee enthusiasts are certainly the primary target audience for BrewBox, the brand's appeal extends beyond this demographic. BrewBox aims to captivate a distinctive and sophisticated audience, comprised of individuals who incorporate its products and services into their daily routines repetitively.
Brand Identity
In crafting the BrewBox brand identity, a harmonious palette of light, earthy, and natural tones was meticulously selected to evoke a sense of warmth, authenticity, and connection to nature. These colors not only reflect the essence of the product but also resonate with the brand's commitment to sustainability and environmental consciousness.
Moreover, two distinct fonts with varying weights were carefully chosen to convey a balance of modernity and elegance. The primary font exudes depth and character while the tagline (secondary font) offers a clean and contemporary vibe. Together, these fonts create a cohesive visual language that reinforces BrewBox's brand personality and ensures consistency across all communication channels, from packaging to digital platforms.
There's so much more...
Explore my final Adobe Spark presentation, unveiling the journey from concept to completion of BrewBox. From packaging design to app development, coffee sourcing, and target audience outreach, discover the intricate process behind my cold brew coffee venture. Click the links below for an even deeper dive into the extensive research, time, and effort invested in this project.
Delve into the Farmingdale State College Senior Project BrewBox E-Book, encapsulating the entire journey from inception to realization. With over 70 pages detailing the creation process, my E-Book offers comprehensive insights into every aspect of this endeavor.
Thank you for taking the time to explore one of my most cherished and enduring projects. Your interest and support mean the world to me.
