What is it?
BrewBox is a self-made cold brew coffee starter kit and subscription service concept that stemmed from Farmingdale State Colleges Senior Project course.
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Senior project, and the expo trade-show that (normally) takes place towards the end of the semester is a presentation developed by prospective students who create realistic commercial-grade projects that utilize graphic, web, product, and motion design. The end goal for many of these students is to finish their final semester with a professional portfolio and a successful career in the field.
Check out my final Adobe Spark presentation that introduces BrewBox and how I got from concept to completion. From the packaging to the company app, to the coffee sourcing, and our target audience and how we reach them, it’ll take you through the process behind the cold brew coffee company I created.
Marketing/Advertising Strategies
BrewBox is marketing the business through several different platforms. Print materials, web, trade shows, and promotional materials like corporate collateral are the route we chose for promoting this business. Facebook and Instagram, being two of the biggest social media platforms of current times, are where we heavily market ourselves.
