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Budlight Backyard Bowl

Bud Light and NBCU has gone where no competition event has ever gone before. The Bud Light Backyard Bowl is a unique sporting event that uses the ease of drinking Bud Light to bring fan-favorite NBCU talent and ordinary families across the country together in a competition unlike any other.


At NBCUniversal, competition and sports are woven into its DNA and featured throughout the companies wide-ranging portfolio. From Sunday Night Football and American Ninja Warrior to WWE, Top Chef VIP, and even Love Island Games, they have something for everyone making NBCU the destination for friendly competitions, unscripted content, and live entertainment.

Lead and designed with Yujin Lee (NBCU)

*RFP submission

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