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Geico Power Breaks

Peacock’s Power Break supercharges your Pause Ad through NBCUnified’s data triggers that allow you to dynamically customize creative elements based on key audience characteristics and behaviors. With this non-interruptive format, after a show or movie has been paused for more than five seconds, a static brand advertisement takes over the screen customized with color, copy & imagery.

Often genre and time based, these power breaks will operate depending on the time of the day, or the genre in which the content you’re watching belongs to.


Take a look at how the Geico creative utilizes different copy between ads and how it would apply on Peacock.

Lead and designed by Thomas Miranda (NBCU)

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