Northern Coast is a restaurant inside the Hilton Garden Inn of Stony Brook, New York. Being within close proximity to the water in town and the Port Jefferson area, I centered the brand identity around fun, vibrant colors with nautical touches seen throughout. Take a look at the branding elements I created for this restaurant and

the digital and print marketing collateral that followed.

Preliminary Logos

Northern Coast went through some extensive logo research before executing the project. Below are some of the first logos we showed the client before ending up with the final logo that’s currently utilized. You’ll notice the different approaches within each logo mock-up and how I attempted to show diversity within each logo I created throughout the process.