FCAS x NBCUniversal

Robert Kraft, founder of the Foundation to Combat Antisemitism, has demonstrated a longstanding commitment to social equality and support for vulnerable populations. Through his lifetime giving more than over a half billion dollars, Kraft has sought to help provide equal footing, equal access to opportunities and equal respect for all people, especially those who are disadvantaged, overlooked, or oppressed.

 

NBCU partnered with the FCAS, leveraging a custom spot on our hit NBC network show, The Voice. Hosted by Carson Daly, the idea here was to segue into a commercial break with a message to the audience – stand up to Jewish hate. This later would be transitioned and reposted on the network social handles, prompting viewers to reshare their story by utilizing a custom Instagram story filter branded with the #BlueBox.

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Lead and designed with Yujin Lee (NBCU)

*RFP submission

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