NBCU partnered with the FCAS, leveraging a custom spot on our hit NBC network show, The Voice. Hosted by Carson Daly, the idea here was to segue into a commercial break with a message to the audience – stand up to Jewish hate. This later would be transitioned and reposted on the network social handles, prompting viewers to reshare their story by utilizing a custom Instagram story filter branded with the #BlueBox.

 

Lead and designed with Yujin Lee (NBCU)