The Mighty Peacocks

The Mighty Peacocks is the NBCU Ad Sales softball team. Often seen on the Great Lawn in Central Park playing against competing teams across the 5 boroughs, this mighty league wasn’t playing around when they decided they needed a brand refresh.

 

Being tasked with creating this logo was a fun project! Reimagining the iconic NBC logo and repurposing it to create this logo took some thought but struck a home run once the concept was executed.

The 1956 logo still holds its value to this day, now with a softball embedded in the middle. Take a look at my ideas below, from the final logo to the preliminary ones that were presented!

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Designed by Thomas Miranda (NBCU)