TJ Finley’s of Bayshore, New York was a rebrand project. Their old logo was your typical serif typeface that served its purpose throughout its time. This client came to me with hopes of revamping the look and adding some character to their beloved public house. Take a look at the final logo and brand identity that I created for this restaurant/bar.
The preliminary logos for TJ Finley’s were incredibly fun to make! I toyed with the idea of using texture, gritty typefaces, and adding graphic elements within the logo itself to give an outside viewer a little more perspective as to what this company represents and has to offer.